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There are never-ending trends on the internet when it comes to web design. In the past, there were many designs that revolved around the idea of high-tech fantasy. However, this is not the case nowadays. Website designers malaysia are pursuing new levels of realism these days whereby they’re integrating technology and everyday life like never before, highlighting how prominent websites have become in our daily lives.

In recent years, businesses have shifted their focus to digital marketing and built eCommerce websites to keep their businesses afloat. There are also many individuals who use blogs or a portfolio site to seek employment or earn money via providing freelance services. Today, we are going to take a look at a few contemporary web design trends.

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Parallax Animation

For many years, parallax animation has been a popular trend in web design. The style of 2D classic video games sparked the idea of parallax animation. It uses layers that move at varying rates to give the sense of depth. By moving the items closer to the user at a faster rate than the items that are farther away, it will create some sort of optical illusion. Also, with the manipulation of background and foreground, there are further effects of realism where the computer screen is sort of transformed to a theatre stage. As a result, users are captivated by the website’s impressive performance as they browse it, as though they are witnessing a magic show.

3D Visuals

The usage of colour schemes has been a popular trend in web design for a while now, and it continues to grow and become more realistic than ever. Since high resolution screens are made available, whether it is TV, desktop monitor, laptop screens, or even smartphone screens, 3D design has progressed tremendously. We’ve seen high-quality 3D images easily integrated into website designs. Rather than being distracting, they enhance the entire user experience. With aesthetic elements being replaced by practical UI features, 3D adds depth, realism, and originality between the physical world and digital environment. Users are seeking for more than simple content to browse through. They want to be involved, amused, and feel like they’re a part of the process.

Horizontal Scrolling

The act of horizontal scrolling was popularized in the last few years, although scrolling vertically has always been the standard practice. Users naturally scroll downwards, therefore it might be difficult to implement horizontal scrolling appropriately. However, that doesn’t stop web designers from experimenting with this. On the plus side, you can see the act of scrolling as users interacting with the website. Interaction also means involvement, and users are more probably intrigued and involved when they are active in what is going on.

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Augmented Reality (AR)

Speaking of interaction, let’s not forget about all of the fantastic immersive experiences with augmented reality (AR). AR can enhance the user experience, particularly for consumers of eCommerce websites. It gives your audience a full 360-degree experience. A good example of AR would be the world famous mobile game Pokemon Go. Simulated visuals are layered over reality in augmented reality. The difference between AR and VR (virtual reality) is that users can still view the real life surroundings. Somehow, it can be said that AR connects reality and VR. In recent years, e-commerce web designers have used augmented reality (AR) to help customers choose products by using webcams or smartphone cameras.

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